Branding Is Dead: Long Live the Corporate Story!

Richard Coope at Radley Yalder's "Connected Storyteling" event.

What we know as brand management is being replaced by a much more dynamic field where the ability to maintain a coherent and enticing corporate story is taking centre stage. Although closely related, branding and storytelling have so many things that set them apart. The corporate story is growing up to be rather different from its parent – branding – … Read More

Zhenya StarkovaBranding Is Dead: Long Live the Corporate Story!

Communication and Change: The Story of 3 Dutch Brands

eacd communication and change

Communication is essential in the time of change – we know that already. This is what we read in all professional literature on the subject, this is what they tell us at school. Nonetheless, this happy marriage of communication and change continues to invite discussion, debates and speculations. That’s the thing about change: it’s usually unpredictable, rarely expected and almost … Read More

Zhenya StarkovaCommunication and Change: The Story of 3 Dutch Brands