Communication Experiments
I have not written anything on this blog for months, taking a good amount time to redefine myself within the communication profession. It has been a very strange experience as the usual enemy causing the communication crisis didn't appear in the form of an exceptionally difficult stakeholder or bad … [Continue reading]
I am passionate about the communication profession – I experience it as a fascinating and meaningful journey which is never monotonous and which keeps me on my toes. Year on year, project by project I continue to shape my professional communication … [Continue reading]
What we know as brand management is being replaced by a much more dynamic field where the ability to maintain a coherent and enticing corporate story is taking centre stage. Although closely related, branding and storytelling have so many things … [Continue reading]
Ours is a very fluid discipline and its strength is in the ability to adapt and serve the most urgent needs of an organization. It is, therefore, not a surprise that every existing model in the MBA armamentarium discusses the essential role of … [Continue reading]
A few weeks ago, I joined The New Hive, and I am really impressed. The main focus of this new network is creativity and expression - a niche that none of the social media channels had been able to approach with such a degree of elegance. Social … [Continue reading]